Cadence & Co — Privacy Policy

1. Information We Collect

We collect the following categories of information:

a. Information you provide directly

• Contact and inquiry forms: name, email address, company name, phone number, and any message you submit.
• Newsletter signup: your email address, and optionally your name, when you subscribe to our mailing list.
• Scheduling requests: name, email address, and meeting details when you book time with us through our scheduling tool.

b. Information collected automatically

• Usage data such as pages visited, time on page, referring URLs, browser type, and device information, collected through cookies and similar analytics technologies.
• Approximate location derived from IP address.

2. How We Use Information

We use the information we collect to:

• Respond to inquiries and provide the services you request.
• Send newsletters, insights, or other communications you have opted into, and allow you to unsubscribe at any time.
• Schedule and manage meetings and calls.
• Understand how visitors use the Site so we can improve its content and performance.
• Maintain the security and integrity of the Site.
• Comply with legal obligations.

We do not sell your personal information.

3. Cookies and Analytics

The Site uses cookies and similar tracking technologies, including analytics tools such as Google Analytics, to understand how visitors use the Site. Analytics providers may set their own cookies and process data according to their own privacy policies. You can control cookies through your browser settings; disabling cookies may affect Site functionality.

4. Third-Party Service Providers

We work with third-party service providers to operate the Site and deliver our services, which may include:

• Website analytics providers (e.g., Google Analytics).
• Email marketing and newsletter platforms.
• Scheduling tools (e.g., Calendly or similar) for booking meetings.

These providers process information on our behalf and are contractually or by policy restricted from using it for purposes other than providing services to us. We do not control, and are not responsible for, the independent privacy practices of these third parties; we encourage you to review their respective privacy policies.

5. How We Share Information

We share information only as described in this Policy: with the service providers identified above, when required by law or legal process, to protect the rights, property, or safety of Cadence or others, or in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Newsletter subscribers may unsubscribe at any time, after which we will stop sending communications and delete or anonymize contact information within a reasonable period, except as needed to maintain suppression records.

7. Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, or restrict use of your personal information, and to opt out of certain processing. To exercise any of these rights, contact us using the information in Section 10.

• Newsletter: every email includes an unsubscribe link.
• Cookies: you may adjust your browser settings to block or delete cookies.
• California and other state privacy laws: if applicable state law grants you specific rights (such as the right to know, delete, or opt out of the sale/sharing of personal information), you may exercise those rights by contacting us. We do not sell personal information.
• EU/UK visitors: if applicable, you may have rights under the GDPR or UK GDPR, including the right to lodge a complaint with a supervisory authority.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Site is intended for business audiences and is not directed to children under 16. We do not knowingly collect personal information from children.

10. Contact Us

Questions about this Privacy Policy or requests regarding your personal information may be directed to: contact@cadenceandco.co

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the effective date above. Continued use of the Site after changes take effect constitutes acceptance of the revised Policy.